I’m pleased to have been chair of the Legal Marketing Association’s inaugural Education Advisory Council in 2015. We combined input from numerous market leaders with our own insights to develop the first official LMA Body of Knowledge. This tool reflects the skills and competencies expected of different roles and levels of the various members of the Legal Marketing Association. It will guide leaders and managers in assessing team member strengths and areas of improvement, and it will help individuals plot their career paths. Many thanks to the numerous contributors who helped shape this inaugural effort.