Clients have demanded changes from their law firms for years, but the economic downturn accelerated this process. Law firms have begun to adapt business concepts that have proven to be effective in other business segments. The most progressive law firms have embraced these changes and proactively seek opportunities to showcase their new capabilities to clients and prospects. Leaders at these law firms have also discovered that change can be more profitable and help the firm stand apart from those clinging to the old ways. Marketing takes on a whole new meaning at firms where growth is predicated on news ways of doing business.
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