I’ll be in New Orleans on Friday, October 12, to join a fantastic roster of presenters as we share best practices in Legal Project Management for law firms. The day-long conference is hosted by the Legal Marketing Association’s Southeast chapter and is one of several mini conferences the group is producing this year.
The program kicks off with Catherine MacDonagh of the Legal Lean Sigma Institute, who will discuss the essentials of process improvement and project management for law firms. Monica Ulzheimer of Sutherland Asbill & Brennan will share learnings from the firm’s significant investment in Legal Project Management. Suzanne Donnels, the Chief Marketing Officer of Chicago’s Jenner & Block, will present on content hygiene and optimizing marketing systems and processes. After lunch Deborah McMurray of Content Pilot will discuss how Legal Project Management techniques can drive revenue and help manage the law firm business. I’ll contribute commentary on the business development aspects of Legal Project Management. And Michael Webb of Jaffe PR will discuss the importance of strategic communications for project management.
The program will be hosted by Harrah’s New Orleans, in the midst of the central business district and a short walk from the famed New Orleans French Quarter. Registration and breakfast are offered starting at 8 AM CT, the programs commence at 9 AM CT, and the program concludes at 4:45 PM CT, immediately followed by a networking reception. For those arriving from out of town the night prior, there will be a group dinner on Thursday evening at 7 PM CT at Drago’s.
Legal Project Management is a relatively new but critical frontier for law firms, and everyone has questions. While the session is produced by the LMA, the content is directed to all law firm leaders, including chairpersons, managing partners, practice group leaders, practice group managers, alternative fee and pricing analysts, chief financial officers, chief marketing officers, finance and marketing managers, practicing lawyers and even in-house counsel. Based on my email inbox and client engagements, the common questions range from “What is it?” to “Is this additive or dilutive to profits?” to “Is LPM a fad that I can ignore when the economy picks up?” to “Isn’t LPM just for commodity practices?” to “What’s the difference between process improvement and project management?” to “How will LPM help me communicate more effectively?” to “What software must I install to run LPM?” to many many more.
Flights are inexpensive, the gumbo is fresh and while you may not want to relive your college days one Hurricane won’t impact the diet. Plus, you can hear from several noted experts on a topic that is fundamentally changing the business and practice of law. What are you waiting for? Register here.