Writing

I’m a regular contributor to legal trade journals, where I write about the following topics:

• Changes in the legal profession and the impact on the business and the practice of law
• Legal Project Management, Business Process Improvement and Alternative Fee Arrangements
• Marketing and business development techniques that generate new work and customer loyalty
• Consultative selling in a law firm environment
• Technology supporting marketing and business development
• The use of social media to generate visibility and demonstrate credibility

In my writing I adhere to the following guidelines:

1. I do not sell in an article. Ever.
2. To educate and inspire my readers, I often make provocative statements.
3. I rely more on my personal experiences than academic research to support my central points, though I incorporate both where possible.
4. I may poke fun at people and situations in order to illustrate a point, but my goal is to educate so I will always change names and some facts so as not to offend.

Here are some recent articles:

• “Marketing Change – Differentiation Amid Upheaval,” Marketing the Law Firm, January 2012
  
• “Marketing Change – Differentiation Amid Upheaval,” The Legal Intelligencer, November 2011
• “What’s So Good About Hosting an Event,” Marketing the Law Firm, October 2011
• “Legal Mocktail: How to be the Toast of the Party,” Marketing the Law Firm, August 2011
• ” Successful Cross Selling,” Marketing the Law Firm, June 2011
• ” The Business Meal, Don’t Bite Off More Than You Can Chew,” Marketing the Law Firm, April 2011
• “Time Saving Tips For Using Social Media,” Marketing the Law Firm, February 2011
• “Marketing Your Practice With a Blog,” Law.com, August 2010
• ” The Art & Practice of Blogging,” Marketing the Law Firm, August 2010
• ” Twitter: A Primer,” Marketing the Law Firm, June 2010
• ” Getting Started,” Marketing the Law Firm, February 2010
• “How Practical Knowledge Drives Efficiency: A Solution to the In-House Challenge,” Practical Law Company White Paper, October 2009
• “Demystifying Outsourcing for Corporate Counsel,” Legal Intelligencer, September 2009
• “Winning Strategies for the Evolving Legal Marketplace,” A Research in Motion (RIM) White Paper, June 2009
• “Law Firm Leaders: Save Money By Cutting Marketing,” Total Balance, May 2009
• “Are Buyers Irrational When They Don’t Select Me?” Illinois Institute for CLE, Law Practice Management Flashpoints, March 2009
• “Moving Legal Counsel Closer to the Business,” Legal Week (UK), June 2003
• “How to Manage Cross-Border Transactions:  Some Tips,” Lawyers Weekly (UK), April 2003
• “Managing Corporate Crises: The Expanding Role for Counsel,” Corporate Counsel, July 2002
• “Martindale-Hubbell’s Counsel To Counsel Series Comes to Philadelphia for Best Practices Discussion About Managing Corporate Crises,” Corporate Legal Times, April 2002
• “Martindale-Hubbell’s Counsel to Counsel: Changing Role of Legal Counsel When Launching New Technologies,” The Corporate Counsellor, January 2002
• “Participants at the San Francisco Martindale-Hubbell Counsel To Counsel Forum Discuss Best Practices in Managing Legal Talent,” Corporate Legal Times, December 2001