Writing

I’m a regular contributor to legal trade journals, where I write about the following topics:

  • Law firm economics and finance – how to profit in a changing marketplace
  • The three Ps: Project Management, process improvement, and pricing
  • Building a sustainable P3 culture and infrastructure 
  • The evolution of partner compensation
  • Marketing and business development, measuring ROI and best practices
  • Business development and consultative selling in a law firm environment
  • Technology strategy and adoption

In my writing I adhere to the following guidelines:

  1. I do not sell anything or anyone in an article. Ever.
  2. I often make provocative statements to educate and inspire an audience.
  3. I rely heavily on my personal experiences to support my central points, though I incorporate academic research findings where possible.
  4. I may poke fun at people and situations in order to illustrate a point and to educate, but I will always change names and some facts so as not to offend.

Here are some recent articles or publications:

  • “Pricing, Profits, and Compensation,” Mechanics of Law Firm Profitability, Ark Group Publishing, November 2016
  • “Incentivizing the New Normal,” Compensation (Re)Design for Law Firms, Ark Group Publishing, July 2016
  • “The Lateral Unicorn,” Strategies, Legal Marketing Association, July 2015
  • “7 Ideas to Kick Start Your Collaborative Conversations,” LexisNexis Business of Law blog, July 2015
  • “The Changing Definition of Value,” ABA Law Practice, vol. 39, no. 6, Nov/Dec 2013
  • “Law Firm Business Strategies,” Leaders in Legal Business, July 2015
  • “Technology: Friend, Enemy or Frenemy?” Marketing the Law Firm, July 2013
  • “Managing to Metrics: Which Numbers Matter?” PSMG Magazine, May/June 2013
  • “The Fallacy of Merger Math,” Marketing the Law Firm, March 2013
  • “Improving the ROI of RFPs: Pick Your Battle Wisely,” PSMG Magazine, March/April 2013
  • “Social Media – Is there an APPetite for the Digital Revolution?” PSMG Magazine, January/February 2013
  • “Profiting from the Learning Curve,” Marketing the Law Firm, December 2012
  • The Friday Five: What Looks Good for the Future,” AttorneyatWork.com, November 2012
  • “Why CEOs Love Procurement,” Buying Legal: Procurement Insights and Practice, November 2012
  • “Masters of Travel Q&A,” Attorney at Large, a Field Guide for Mobile Lawyers, August 2012
  • “Measuring Productivity Takes Time,” PSMG Magazine, September 2012
  • “Navigating the Hidden Costs of Client Satisfaction,” PSMG Magazine, June 2012
  • “Law Firm Management Science: Ignore At Your Peril,” ABA Law Practice Today, January 2012
  • “Marketing Change – Differentiation Amid Upheaval,” Marketing the Law Firm, January 2012
  • “Marketing Change – Differentiation Amid Upheaval,” The Legal Intelligencer, November 2011
  • “What’s So Good About Hosting an Event,” Marketing the Law Firm, October 2011
  • “Legal Mocktail: How to be the Toast of the Party,” Marketing the Law Firm, August 2011
  • ” Successful Cross Selling,” Marketing the Law Firm, June 2011
  • ” The Business Meal, Don’t Bite Off More Than You Can Chew,” Marketing the Law Firm, April 2011
  • “Time Saving Tips For Using Social Media,” Marketing the Law Firm, February 2011
  • “Marketing Your Practice With a Blog,” Law.com, August 2010
  • ” The Art & Practice of Blogging,” Marketing the Law Firm, August 2010
  • ” Twitter: A Primer,” Marketing the Law Firm, June 2010
  • ” Getting Started,” Marketing the Law Firm, February 2010
  • “How Practical Knowledge Drives Efficiency: A Solution to the In-House Challenge,” Practical Law Company White Paper,October 2009
  • “Demystifying Outsourcing for Corporate Counsel,” Legal Intelligencer, September 2009
  • “Winning Strategies for the Evolving Legal Marketplace,” A Research in Motion (RIM) White Paper, June 2009
  • “Law Firm Leaders: Save Money By Cutting Marketing,” Total Balance, May 2009
  • “Are Buyers Irrational When They Don’t Select Me?” Illinois Institute for CLE, Law Practice Management Flashpoints, March 2009
  • “Moving Legal Counsel Closer to the Business,” Legal Week (UK),June 2003
  • “How to Manage Cross-Border Transactions:  Some Tips,” Lawyers Weekly (UK),April 2003
  • “Managing Corporate Crises: The Expanding Role for Counsel,” Corporate Counsel,July 2002
  • “Martindale-Hubbell’s Counsel To Counsel Series Comes to Philadelphia for Best Practices Discussion About Managing Corporate Crises,” Corporate Legal Times,April 2002
  • “Martindale-Hubbell’s Counsel to Counsel: Changing Role of Legal Counsel When Launching New Technologies,” The Corporate Counsellor,January 2002
  • “Participants at the San Francisco Martindale-Hubbell Counsel To Counsel Forum Discuss Best Practices in Managing Legal Talent,” Corporate Legal Times, December 2001


Print Friendly

Comments on this entry are closed.